In today's era, technological advancements are the undisputed protagonists, and we have reached a point where technology overshadows people to the extent that they seem to fade away.

If we look back into the past, we discover notable individuals associated with great inventions: Samuel Morse created the telegraph; Alexander Graham Bell invented the telephone; Thomas Edison illuminated Madison Square Garden with his electric lamps; the Wright brothers made the first airplane fly.

Even in recent times, we can name the creators of significant innovations: Steve Wozniak and Steve Jobs, pioneers of the personal computer, or Mark Zuckerberg, the founder of Facebook.

But who is the creator of ChatGPT? If we ask the model itself, it responds: "ChatGPT is a language model developed by OpenAI. OpenAI is an artificial intelligence research organization." And just like that, we have removed people from the equation.

However, society and the people within it are requiring us to act in this new scenario to not lose their space. Moreover, new generations seek a sense of purpose and meaning in their work and a purpose to commit to an organization. They no longer settle for just any job; they seek meaningful projects and commit to companies that aim to improve the world.

On the other hand, we are beginning to observe that digitalization can affect gender balance within organizations. We highlight some concerning data about this:

  • In its annual gender report, the World Economic Forum emphasizes a setback in the chances of both sexes participating equally in the workforce.
  • The so-called Fourth Industrial Revolution, characterized by accelerated digital transformation and, consequently, the imminent need for digital skills in all sectors and job positions, is affecting the pace of progress that had been achieved in building organizational structures with gender balance.
  • There is a more pronounced decline in female representation in STEM careers, related to the historically low participation of women in science, technology, engineering, and mathematics professions, as well as the lack of female role models in these professions. This, coupled with the appeal of other more inclusive professional environments (education and healthcare), where the possibility of professional growth is clearly visible, puts the female collective at risk of losing representation in decision-making bodies and executive career paths in these companies.

This digital transformation is also rapidly changing the "geography" of the job market. The development of technologies such as algorithms, artificial intelligence (AI), big data, robotics, the internet of things, and digital work platforms are creating historic challenges and great opportunities for companies and workers but also entail certain risks and challenges. Challenges regarding the difficulty of finding the necessary profiles to face these challenges; some of these profiles are yet to be known.

Therefore, we need leadership that balances two key aspects: on one hand, the new needs that have emerged in the business environment, such as well-being, work-life balance, a sense of contribution to society, respect for the environment, and the creation of inclusive environments. And, on the other hand, technological disruption, innovation, agility and efficiency, and the demand for digital skills.

We need leaders who know how to balance the human with the technological. We are at the beginning of a change in the business ecosystem, where the little guy beats the big guy, and innovation comes from motivated teams with fewer resources but big dreams. Examples like Airbnb or Uber show how the combination of all these factors can transform industries and create new opportunities.

The common denominator is leadership capable of inspiring, exciting, and committing their team to a clear purpose, guiding them to achieve great disruptions with the support of technology.

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