The Challenge

Our partners were engaged in a search for Experian, a global leader in consumer, business credit reporting, marketing services and a constituent of the United Kingdom’s FTSE 100 index. Experian Marketing Services leverages customer data to empower insight-driven marketing through their unique blend of technology and services. Led by their Targeting Division, headquartered outside Chicago, Experian is a leading provider of data and analytic services to the fastest-growing social media segment, becoming a trusted partner to ecosystems like Facebook, Instagram, and Twitter. Experian supports clients in more than 80 countries and employs approximately 17,000 people in 37 countries.

Buffkin/ Baker was trusted with the undertaking of seeking an Executive that would be responsible for overseeing all product development and technical aspects of the Experian Marketing Services (EMS) division. The role was to serve as a catalyst for transformation within the division, helping to evolve the way Experian brought new products and services to market and support existing customers.

Our approach and success

We were diligent in finding a professional that possessed business and technical depth, along with engineering expertise to lead complex, multi-disciplinary technical deployments. We sought out a true leader possessing excellent organizational, communication and interpersonal skills to inspire teams. This candidate was to have an excellent track record in directing employees that maintain and improve software applications in big data environments. The appointed candidate was Razal Minhas. Prior to joining Experian, he worked at companies such as JCPenney, Ralph Lauren and Belk.

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