Sofia Said manages Talengo’s senior executive search projects for the Latin American market within the FMCG & retail, healthcare, digital and ecommerce sectors.
She has 13 years of experience in the commercial, marketing and entrepreneurship areas, both in Colombia and in the United States. She began her professional career in media agencies, specifically in the design and publishing area, responsible for the creation and design of campaigns for Latin American companies located in the southern United States. She combined this experience with web content editing for large accounts such as BMW, Versace, La Riviera and Korloff Colombia. She later joined C.I. Vhera Lucci as Commercial Manager of Advertising and Marketing. In 2011, Sofia decided to make a complete change in her professional career, joining a benchmark leadership and executive search consultancy in order to specialize in positions in the sales and marketing areas.
She holds a Bachelor of Arts degree in Social Communication from Charleston Southern University in Charleston, South Carolina, USA.